What We Do

Graeme Cowan and his team help leaders and their tribes be more agile and resilient, and avoid burnout.

The Tribal Pulse diagnostic is used to understand the current tribal mood and motivation, and tailor 90 and 180 day programs that incorporate workshops and online training materials to move forward. This helps groups create rituals that enable them to be more energetic, resourceful, and positive.

Founded in 2010 by Graeme Cowan, ThriveCentral was created to help employees cope better with volatility, uncertainty, complexity and ambiguity.

Why Graeme does this work

Graeme was motivated to create these programs because of his own mental breakdown during the Tech Crash in 2000. Through research done for his four books and helping to start R U OK?, he has discovered simple rituals that can increase wellbeing and effectiveness. The goal of the Thriving Tribe Leader program is to help tribes outperform, outlast, and outmanoeuvre.



We all know how stressful workplaces can be with the relentless drive to do more with less. All presentations and resources are practical and engaging, and yet underpinned by evidenced.


Career Experience

Earlier in his career, Graeme worked in senior leadership positions for Johnson & Johnson, Pfizer, Morgan & Banks and AT Kearney. In 2000 he helped Gavin Larkin and a small team start R U OK? and is a current Non-Executive Director. He is the author of 3 books in the BACK FROM THE BRINK series and Thriving Naturally: 30 day mood plan. He is a regular media commenter and has been interviewed on ABC TV and radio, The Australian Financial Review, Sydney Morning Herald, The Age, The Australian, 2GB, 3AW, 2DAY, and many others.

Industry Experience

Graeme has worked widely across a whole range of industries with deep involvement in the following:

Healthcare – hospital, government administration, health funds, pharmaceutical, surgical, diagnostic

Clients include: Ramsay Healthcare, NSW Health, Medibank, Pfizer, Australian Private Hospital Association, Worksafe Victoria, icare, Comcare, Q comp

Financial Services – retail and business banking, wealth management, and insurance

Clients include: NAB, Macquarie Group, ANZ, Suncorp, CBA, Comminsure, Allianz, AIA Australia, AMP, icare, ING Direct,

Professional Services – legal, engineering, management consulting, recruitment, contracting

Clients include: PWC, EY, Russell McVeagh, Pitcher Partners, Golder Associates, Institute of Management Consultants

Government – Federal, state, education, defence, transport


Helping Gavin Larkin and a small team to launch R U OK? in 2009 is one of Graeme’s proudest career achievements. R U OK? encourages us all to reach out to someone we are concerned about and ask “Are you OK?” and recommends a 4 step approach:

  1. Ask R U OK?
  2. Listen without judgement
  3. Encourage action
  4. Checkin
Graeme at the launch of R U OK? at Parliament House Canberra, courtesy The Australian

Graeme at the launch of R U OK? at Parliament House Canberra, courtesy The Australian

Graeme at the launch of R U OK? at Parliament House Canberra, courtesy The Australian

In the first two years Graeme volunteered hundreds of hours to help grow this movement and was instrumental in securing initial major sponsorship from Medibank Private, Gloria Jeans, and Superfriend. He also conceived, created and launched the very successful R U OK?atWork program.

Recent research from the 2016 R U OK? campaign revealed that it now has 66% awareness with Australian adults and over 300,000 Facebook followers.

For further information and resources: www.ruok.org.au


Do you want to thrive naturally?

For many people the demands of work, commuting, and family life can leave us frazzled and drained. Thriving Naturally contains Graeme’s “30 Days to a Better Mood” plan. By following Graeme’s plan you can improve your own “moodometer” and start living a healthier and more fulfilling life


Back From The Brink: true stories & and practical help for overcoming depression and bipolar disorder

“This is a brave book that will certainly help remove stigma, and provides real hope and practical help.”
Tony Blair, former Prime Minister of the United Kingdom

If you have depression or bipolar, it is important to remember that you are not alone. Featuring interviews with people from all walks of life, BACK FROM THE BRINK is filled with real stories of hope and healing, information about treatment options and medication, and tools for putting what you’ve learnt into practice. If you are ready to put one foot in front of the other and finally set out on the path to recovery, the powerful stories in this book will inform and inspire you to make lasting change.


Back From The Brink Too: Helping your loved one overcome depression

Over two million Australians are currently supporting a loved one with depression, yet many of them feel isolated and alone. Research shows they often feel frustrated, rejected, and unable to find the right help. Often they feel they don’t really know their loved one anymore. This book offers a practical path forward. It was awarded SANE Australia’s Book of the Year.